Although Zhou Hongyi has been talking in public lately about artificial intelligence, big models and other seemingly high-end things, financial technology services, which Zhou Hongyi says little about, has quietly become one of Zhou Hongyi's most lucrative tools of the moment. According to financial data released by Qifu Technology, in the last three years, the company had a total of nearly 49.5 billion yuan in revenue, and the cumulative net profit of QIFU technology in the same period was more than 14 billion yuan. Compared with 360, where revenue is declining year by year, profit scale is shrinking and even turning from profit to loss, the performance of Qifu technology is quite eye-catching. However, in the process of two brand upgrades, Chifu technology has been in the name of the“Financial” and“360” the word. And behind the company's eye-catching performance, Chifu technology in the wind control is also facing certain challenges. In addition, Chifu Technology's 360 IOU, in the Black Cat complaint platform also due to violent collection problems by many users complain.

It is worth noting that Zhou Hongyi, who keeps a low profile on Chifu, is not. Especially in the short video, live streaming and other Internet celebrity economy of the moment, as an entrepreneur, Zhou Hongyi also has a dream of Internet celebrity, it also suggested that the friends around them to become internet celebrities. According to Zhou Hongyi, entrepreneurs are more efficient at communicating with users by becoming influencers, and he is “Obsessed” with studying the economics of influencers in order to become familiar with water and make better products, and to save the company marketing costs.